The What’s Hot in Literacy Survey has appeared annually in IRA publications for nearly two decades. Within that span of time, the results of the survey have been cited in numerous publications, translated into languages other than English, and replicated in other countries including Denmark, Romania, and the United Kingdom. The results of the survey have also been used to guide professional development within schools and to situate the timeliness of current research. In this brief overview, we share how the 2015 survey was created, in what manner this year’s respondents were selected, and how the results were interpreted.

Constructing the Survey

Each year, 25 literacy leaders complete the survey. The literacy leaders who responded to the 2014 survey played a key role in constructing this year’s survey. This is because they reviewed the items listed on the 2014 survey and made suggestions for revisions. From their suggestions, the 2015 survey was formed. This process resulted in a 30-item survey. The following five topics were new to the survey this year: genre knowledge, STEM literacy, summer reading, writing (argumentative & based on sources), and writing (creative).

Selecting the Literacy Leaders

The key criterion for respondents is that they have a national or international perspective on literacy. Many of those interviewed have served (or are serving) on boards of prominent literacy organizations or as editors of major journals. Together, the 25 leaders create a diverse group representing various ethnicities, ages, and job categories such as classroom teachers, administrators, reading specialists, and college professors, although college professors constitute the majority of those responding.

The number of literacy leaders interviewed from a region is determined by the percentage of IRA members in that given area. The areas as defined by IRA are: East, South, Great Lakes, Plains, Southwest, Rocky Mountains, West, Canada and Outside North America.

Conducting the Survey

The literacy leaders were interviewed by phone or in person during the spring and summer months. Each respondent was read a standard 178-word paragraph explaining that a rating of “hot” and “not hot” was not a measure of their personal interest in a topic, but instead would refer to the amount of attention the item was currently receiving. Next, each of the 30 items from the survey were read aloud to the respondent and they were asked to give a rating of “hot” or “not hot.” Then each respondent was asked if each item “should be hot” or “should not be hot.” The direct oral contact is used for a number of reasons. Many times, respondents will make informal comments which can be helpful in the written narrative. Also, we want respondents to give a relatively spontaneous answer.

Tallying and Interpreting the Results

The final step was analyzing the results. This involved tallying the collected ratings. Items receiving 100 percent consensus among the literacy leaders were reported as “extremely hot” or “extremely cold.” Items receiving 75 percent consensus were reported as “very hot” or “very cold,” while those receiving 50 percent consensus were reported as “hot” or “cold.”

The full 2015 What’s Hot in Literacy Survey results were published in the September/October 2014 issue of Reading Today. Members: Click here to login and access the issue. Nonmembers: Join IRA now!