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  • When I joined IRA’s staff in 1977 I had little idea that I would be part of the organization for 35 years...
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    Richard Long Looks Back: A Farewell Reflection from IRA’s Government Relations Director

    by Richard Long
     | Jan 31, 2014

    Note: Richard Long, IRA’s Director of Governmental Relations, is resigning from IRA after 35 years of service to the Association to take up new challenges, including consulting in the education policy space and  teaching an online course. On this occasion, Reading Today invited Rich to share a look back at the major education policy milestones that occurred during his time here. What follows is his farewell reflection.

    Richard LongWhen I joined IRA’s staff in 1977 I had little idea that I would be part of the organization for 35 years, bear witness to some fascinating events, meet some insightful researchers, teachers and leaders and every now and again influence some of those events. 

    The contrast between then and now is striking. IRA had just gone through a period of explosive growth in membership with the passage of the Elementary and Secondary Education Act which pumped a large part of almost $1 billion into the recruitment of reading specialists (of which there were very few). 

    My hiring came after the passage of the Education for All the Handicapped Act in 1974 and with it the federal definition of learning disabilities, in which IRA felt that it had been left out of the conversation. In contrast, by 2014 the issues themselves had multiplied, and complexity of those issues is as much a part of the education policy debate as it is a debate over what level of government should be doing what.

    The “Prayer Breakfast”

    One of my early tasks was to bring together many parts of the government who were working on reading policy. This was done with the creation of the “prayer breakfast.” It was held at the Holiday Inn across from what is now the U.S. Department of Education. In that group were staff members from the reading research team of the National Institute of Education, the Right to Read Office/Office of Basic Skills, and Title I, as well as several program officers focused on reading. 

    Richard Long
    Richard Long speaking at International
    Literacy Day in 2013

    During those breakfasts we would talk about what was going on and what needed to be done, and then find ways of sharing what could be shared to move an agenda of improvement forward. (I can talk about this now, as I am the last person still working who was in that group.) It was a great boon to me as I was able to learn about the integrities of the government, what was working and what needed more funds, and then share (some) of that information with staff members and Members of Congress.

    Creation of the Department of Education

    One of my first big roles was working on creating the cabinet level Department of Education. The coalition that created that agency was complex, with money coming in to hire high-level talent, support a public relations campaign, and collect information. It was fun stuff, with meetings at the White House and on the Hill, always talking and moving information on who was voting for and who was voting against. It was also fun when we won the right to have the IRA President at the White House with the then Executive Director Ralph Staiger. A picture of that event is hanging on the wall in Headquarters.

    Education for All 

    During the 1980s adult literacy was a hot issue. Monthly meetings were held with Mrs. Barbara Bush to focus the government on helping the millions of adults who didn’t have the reading skills needed to succeed. IRA membership in the National Coalition for Literacy was a key component of this push that resulted in the passage of the National Literacy Act. This took six years of intensive work but resulted in my being one of 25 people who witnessed the President’s signing of this Act.

    Barbara Bush and Adult Literacy

    A unique opportunity came my way with the U.S.’s effort to become part of the Education for All movement in 1988. A group was called together to chart the North American regional consultation for this movement and I was selected as its chair.  As a result I was meeting with the heads of UNESCO, UNDP, UNICEF, and leaders from US AID as well as several Canadian agencies.  Out of these efforts came a set of policies and initiatives.

    Richard Long
    Richard Long at International Literacy
    Day in 2013

    A small but important initiative was created when IRA decided to ask the question, “Who is teaching our children?” and sought to change the practice of having paraprofessionals teach many of our disadvantaged youth. With a combined targeted public relations and legislative campaign, IRA was able to secure the requirement that professional teachers teach our neediest children and for the paraprofessionals to have access to the education and training they needed.

    The IRA-NCTE Standards

    A difficult period occurred when the IRA and NCTE released their standards for the English Language Arts/Reading in 1996. This development was part of the push for disciplinary standards that came out of the reform movement initiated by the nation’s governors and then President George H. W. Bush in Williamsburg. Implementing this agenda fell to the Clinton Administration. Unfortunately the standards developed by the two associations were not what the government wanted.

    The IRA-NCTE Standards focused on what we wanted students to be able to do with respect to thinking and the use of language arts, not grade by grade goals. I was told in no uncertain terms by senior leaders that they felt let down by the recommendations. Frustration was voiced in a Washington Post editorial where I was criticized by name. Ironically, these standards were later used by some states to develop their own standards.

    The focus on reading and achievement continued to be in the forefront of federal thinking and a large reading program was passed in 1997, the Reading Excellence Act. This Act contained language that defined both reading and reading research. Many in the field believed that this approach of having federal definitions was the wrong way to go. But what isn’t widely known is that the IRA leadership signed off on the definition, when the Senate education staff asked for comments.

    Rich Long
    Richard Long presenting a session at
    the IRA Annual Conference

    What happened afterward was amazing: three years later, when Reading First passed, the earlier Act’s definition of reading research was then interpreted as meaning that all of the conditions it specified needed to be met, not any conditions individually. So, for example, a study published in a peer-reviewed journal would constitute only one element of an acceptable evidence base. Other conditions, including a requirement that the study be an experimental study, now also needed to be met. Even those who drafted this interpretation know that the pool of usable knowledge was made too restrictive, but they wanted to create a push to use what was known. This was a big difference and has caused over a decade’s worth of controversy.

    Response to Intervention (RTI)

    But there have been other controversies in the reading education policy field. Some involved things like the creation of the Response to Intervention (RTI) program. IRA had been pushing to move away from the deficit model for identifying those students with a learning disability as well as to make a greater use of the reading specialist to provide help for those students. However, by the time this idea began to take hold, the changes in schools had seen a shift from the hiring of reading professionals in most Title I schools and many others to having a reading coach or intervention specialist whose job it was to improve the instructional knowledge of the classroom teachers. It became the teacher, not the professional, doing the intervention itself.

    The LEARN Act and Beyond

    As the Congress reduced the funding for Reading First, investigations into its implementation continued, and it became clear that new legislation was needed. The legal structure needed to reflect what had been learned, not just in Reading Excellence and Reading First but back to the Right to Read program as well. One of the key lessons was that we couldn’t get the results the nation wanted without focusing on access to evidence based practices and it needed to cover the entire age spectrum. 

    The LEARN Act (Literacy for Every American, Results for the Nation) was written and support secured. But while this program is awaiting the passage of a new Elementary and Secondary Education Act, we were able to secure a pilot program in six states, the Striving Readers Comprehensive Literacy Program, and protect its funding during a time period when funding for education programs aimed at specific areas was basically reduced to almost nothing.

    Now we look just over the horizon and the reading field will be facing more challenges as:

    • the RTI program moves to its next phase of identification of those with a learning challenges
    • new standards are implemented with an emphasis on disciplinary literacy
    • demands are made for changing teacher education to both make use of the five reading elements
    • early education is expanded into the child care system

    In addition, the need to incorporate research based ideas on reading instruction into the next phase of school reform remains. There are tough challenges ahead, and as long as IRA is engaged in finding answers the future will be as rich as the past.

    Richard Long’s final day as the International Reading Association’s Director of Government Relations is January 31, 2014.

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  • IRA Past President Carrice Cummins will serve as Vice President for the remainder of the year, filling in for IRA Vice President Maryann Manning.
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    IRA Board Appoints Carrice Cummins to Serve Out the Year in Place of the Late Maryann Manning

    by IRA Communications
     | Dec 05, 2013

    Maryann Manning and Carrice CumminsThe IRA Board of Directors has appointed IRA Past President Carrice Cummins to serve as Vice President for the remainder of the year, filling in for IRA Vice President Maryann Manning who died suddenly last September. Cummins’ tenure in this interim role will conclude on the last day of the IRA New Orleans Conference, May 12, 2014, when current IRA President Maureen McLaughlin hands over the gavel to IRA President Elect Jill Lewis.

    Cummins’ appointment will not affect the current election cycle, which is due to commence later this month. Voting members of IRA will elect next year’s Vice President, who will take office on the last day of the New Orleans Conference, May 12, 2014, along with the other newly elected members of the Board. The Board will postpone, until a future time, any decision on filling the vacancy that will arise when Cummins’ interim appointment is concluded.

    Maryann Manning’s sudden and untimely death was a shock to all of her colleagues on the IRA Board. In selecting Carrice Cummins to serve out the year in her stead, the Board secures the participation and services of someone uniquely situated to join in the Board’s ongoing deliberations. Carrice began her presidential term around the same time that Marcie Craig Post, IRA’s Executive Director, took office. Many of the critical strategic initiatives which the Association is currently immersed in were commenced during Carrice’s presidency, making her selection for the pro tem role a logical choice.

    Now at full strength, the IRA Board, in tandem with the Executive Director and staff, continues to address strategic priorities while the important day-to-day work, including planning an outstanding conference for New Orleans, proceeds apace.

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  • Fast BreakThe American Basketball Association teams up with IRA on a program that encourages students to read 10 minutes a day and offers opportunities for teachers.
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    Fast Break for Reading: IRA and ABA Partner Again to Promote Literacy

    by Chelsea Miller
     | Nov 18, 2013

    Think your students can spend an extra 10 minutes a day reading and then record their progress? Perhaps you should register your classroom to take part in Fast Break for Reading, a joint project between the International Reading Association (IRA) and the American Basketball Association (ABA). The program runs from November 18, 2013 until March 14, 2014 and is sure to delight any student or teacher interested in sports.

    Fast Break
    2013 Fast Break winners from the 
    Raymond E. Voorhees School in NJ

    What Students Gain from Participating in Fast Break for Reading

    Fast Break for Reading has many incentives for students to read and log their daily 10 minutes. All students receive a certificate for participation and a ticket to an ABA game of their choice. In addition, a grand prize is granted to a diligent student who reads the most total minutes with a teacher who has the greatest minutes for their classroom. The student who wins this grand prize gets to attend an ABA finals game, including a paid round trip airfare for them and two chaperones with a one night hotel stay.   

    Teacher Benefits for Registering their Class in Fast Break for Reading

    Students are not the only ones who can attend ABA games. The teacher who has the greatest number of minutes read by their students also wins a grand prize, a paid trip airfare for two to an ABA finals game including a one night hotel stay. In addition, all teachers are awarded a free IRA E-ssentials digital publication for participating and are eligible to become a teacher liaison. Teacher liaisons are an important component in Fast Break for Reading. These volunteers work alongside ABA teams and coordinate events such as assisting students in attending an ABA game, scheduling ABA events at schools, and arranging the Buckets & Books Program. Teachers who donate their time as liaisons are awarded a team jersey and access to any ABA team game.    

    Buckets & Books Program for All

    Attending an ABA game is exciting, and it can be helpful in other ways too. At any ABA game books can be donated. These books will go to nearby schools and be used in their reading programs. In addition, anyone who donates books for the Buckets & Books Program can get 50% off the general admission cost. This is a wonderful way for everyone to participate and help their local schools.

    Another Slam Dunk

    Last year participants read for over two million minutes total in Fast Break for Reading, and this year we hope to attain four million minutes read. Visit /fastbreak to review the rules and specifications, and to join in the fun.

    Fast Break

    Chelsea Miller is the strategic communications intern at the International Reading Association.

     

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  • Philippines FlagOur hearts and prayers are with the people of the Philippines as they struggle to recover from the typhoon that struck in early November.
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    Responding to the Typhoon Haiyan Tragedy in the Philippines

    by Maureen McLaughlin and Marcie Craig Post
     | Nov 11, 2013

    A Message from IRA President Maureen McLaughlin and IRA Executive Director Marcie Craig Post:

    Our hearts and prayers are with the people of the Philippines as they struggle to recover from the typhoon that struck and devastated the archipelago nation this past weekend. Events like this remind us of our common frailty as human beings in the face of natural disasters. They also call upon us to do what we can to assist the survivors in the hard times ahead as the national rebuilding process begins. 

    Philippines Flag
    Photo Credit: Mike Gonzalez

    The news images circulated to date have been gruesome. Here in the U.S., we who have known the suffering caused by Katrina and Sandy cannot even fathom what a more intense cyclonic storm would be like. As Haiyan bore down on the Philippines, our thoughts were of our many IRA colleagues there, including past IRA board member Sally Labanda and the members of the Reading Association of the Philippines with whom we have shared so many wonderful collaborations over the years. We anxiously await news of their fate, and we pray that they are safe and well.

    Thoughts of the children, many of whom have now suffered catastrophic personal loss, give us the most concern. We earnestly hope that all persons of good will who are there on the scene will rally to the aid, protection, and care of the orphaned and displaced children in this hour of dire need. Here are links to organizations deploying aid to the region:

    (As always, check the credentials of charitable organizations on www.charitynavigator.org before giving.)

    Much will have to be done. In the hardest hit areas it will be quite some time before life returns to anything resembling normal. And, of course, schooling will suffer disruptions until the major safety and health challenges have been met. During this transition, we at IRA pledge to work diligently on determining how we can marshal our limited resources and generous volunteers to help the country’s teachers and school officials restore the education process when the opportunity arises.

    In the meantime, we appeal to our members to consider making a personal donation to any of the accredited international aid agencies who are assisting the Philippine recovery effort. Please help them do everything they can to save lives and relieve the suffering.

    As an association of literacy professionals, let us never waver in our important work of strengthening the knowledge, comprehension, ingenuity, self-reliance, and courage of young people everywhere, that they may have what it takes to endure and survive life’s harshest challenges, and bring consolation, support, and encouragement to those around them whose burdens are severe.

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  • IRA LogoThe International Reading Association Board of Directors announces a new strategic direction for the Association in the upcoming years.

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    Transforming Lives through Literacy

    by Maureen McLaughlin and Marcie Craig Post
     | Nov 04, 2013

    A Message from IRA President Maureen McLaughlin and IRA Executive Director Marcie Craig Post

    Maureen McLaughlin and Marcie Craig PostIRA, like many other non-profit professional associations, has struggled in the current economic downturn. Our revenues have decreased, and our membership levels have declined. Moreover, we are experiencing a major demographic shift tied to start of baby-boomer retirement. Addressing these concerns has been a major focus of the IRA Board, executive director, and staff for the past several years.

    As you are aware, the International Reading Association is in the midst of a major strategic effort designed to stabilize our operating revenues, realign our network of councils and affiliates, and restate our mission and goals to insure our continued operation and growth in a professional terrain that has been radically transformed by both digital technology and governmental mandates. 

    Given the scope of the challenge, our planning efforts were not undertaken lightly. Last year a special strategic planning team comprised of past IRA presidents, IRA board members, and selected members of the IRA staff held an intensive two-day session to conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis. This team formulated a process for creating and implementing a new strategic plan that would pave our path to a sustainable future. The team also issued a mandate calling on the IRA staff to formulate the plan.

    From the beginning of this effort, it was understood that the path to real success requires us to take considered steps in carefully planned sequence as new goals were established and new initiatives considered thereunder. Rather than rushing into change for change’s sake, our approach has been to appoint teams and committees that analyze the available data and carefully vet alternative approaches to arrive at the strongest possible foundations for building our future.

    As conscientious stewards, we have been as open as possible about our progress. Last April at our annual conference in San Antonio, IRA’s executive director provided detailed briefings to many groups and committees, including a group of IRA past presidents, on the financial condition of the Association and the types of steps were taking to set a course correction for stabilization and future growth.

    In June, a landmark council leadership academy was conducted in Minneapolis to assist state councils dealing with similar challenges. As the assembled attendees came to understand, realignment of the council network and IRA around membership options that provide increased value is an indispensable element of future success. Extensive coverage of the Minneapolis event was provided to the entire membership in the August/September issue of Reading Today.

    Based on the groundwork laid at Minneapolis, planning for a new Council Transformation Initiative was undertaken this past summer with input from council leaders, staff, and legal counsel. The Initiative will climax later this month when the leaders of several councils who volunteered for a pilot program will participate in an intensive workshop that addresses critical operating issues, including incorporation, tax exempt status, bylaws, board member terms, member recruitment and retention, marketing, and social media. The goal is to make our councils stronger. We expect that one or two of the pilot councils will be presenting on this experience at the 2014 conference in New Orleans.

    A special Cause, Mission, and Strategies (CMS) team was also formed in the summer consisting of the associate executive director of IRA and senior IRA staff. The CMS team was charged with drafting new internal and external messaging that would heighten the Association’s profile within the contemporary professional landscape and support a linked rebranding effort.

    This team spent hundreds of hours reviewing IRA’s core strengths as its members strove to draft mission language that is contemporary and compelling, and that clearly and instantly communicates our cause to the professional literacy community, including practitioners and policymakers, and to the public at large. Expanding awareness in this way is essential if we are to attract new sources of financial support going forward. Part of this outreach also involved consideration of a name change for the Association.

    Last week, at the October meeting of the IRA Board of Directors, many of these new initiatives were presented for board action. We are pleased to inform you that the board approved major new changes for IRA, including most notably the following:

    • A new cause statement: Transforming Lives through Literacy
    • A name change: International Literacy Association

    No doubt changes like these require fuller explanation over time, as well as a “break-in” period. What we wish to note in this inaugural communication is that while reading remains at the core of our mission and purpose, the broader term “literacy” has the advantage of being less reductive. It imparts without more the reality that literacy professionals deal with a cluster of skills that also include speaking, listening, writing, and presenting.

    By making this change—which many other literacy-focused associations have already done—we communicate more broadly the depth of our research base and our members’ instructional expertise.

    Many other important steps were taken as well concerning such matters as governance, membership options, council support, and conference program rules. In the coming weeks and months, all of these changes will be explained at length in a series of updates that will come to you in special management reports, topical e-blasts, and Reading Today coverage.

    We urge you to read these follow-up communications in detail so that you will fully understand the background of these changes, the deliberations that occurred in developing them, and the advantages we believe will be realized by adopting them. Until you have all of the facts, an informed perspective is not possible and any criticism would in fact be premature.

    In this first message about what is to come, we wanted you to know that we are thrilled at the future prospects we see for the Association. We look forward to hearing from you and engaging with you as these new initiatives are rolled out over the rest of the year. Most of all, we want you to know that we are honored to have the privilege of supporting you, our members, in the great work of advancing the cause of literacy. With your support, we will honor our past as we build IRA’s future.

     

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